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Category: Case Studies

  • “A Continuous Resource” | Southwest Airlines on Partnering with Workforce Solutions

    “A Continuous Resource” | Southwest Airlines on Partnering with Workforce Solutions

    Southwest Airlines shares how Workforce Solutions Capital Area has become more than a hiring partner — but a continuous resource for recruiting, workforce events, and community connection.

    In this employer testimonial, Southwest reflects on how the partnership has evolved over time through ongoing collaboration, candidate support, hiring events, and a deeper understanding of the company’s workforce needs.

    From providing interview space near the airport to helping connect qualified candidates with career opportunities, Workforce Solutions continues to support employers through relationship-driven workforce solutions.

    “It’s not just a one and done.”

    In this story:

    • Employer hiring support
    • Workforce partnerships
    • Candidate recruitment
    • Community hiring events
    • Aviation and airport careers
    • Long-term workforce collaboration

    Thank you to Southwest Airlines for sharing their partnership story.

  • Cater-2-U Home Health Care Services Turns Connections into Immediate Hiring Success

    Cater-2-U Home Health Care Services Turns Connections into Immediate Hiring Success

    Through participation in a Healthcare Job Fair hosted by Workforce Solutions Capital Area, Cater-2-U Home Health Services successfully connected with qualified candidates and met immediate hiring needs. The event provided a platform for the employer to engage directly with job seekers, streamline recruitment, and identify talent aligned with their service model.

    Cater-2-U’s strong engagement and readiness to hire resulted in immediate outcomes, demonstrating the value of in-person hiring events in today’s competitive healthcare labor market.

    Like many healthcare providers, Cater-2-U faces ongoing challenges in recruiting qualified staff to support growing service demands. Traditional hiring methods can be time-consuming, often delaying the onboarding of critical roles needed to maintain high-quality care.

    To overcome these challenges, Cater-2-U participated in a targeted hiring event designed to accelerate recruitment and connect with job ready candidates in a single setting.

    Cater-2-U Health Services leveraged the Healthcare Job Fair to meet candidates face-to-face, conduce really time interviews, on the spot background checks, and assess qualifications efficiently. With support from Workforce Solutions Capital Area’s Business Services team, the employer had access to diverse pool of prepared job seekers, many of whom were aligned with healthcare roles and actively seeking employment.

    “The job fair was highly successful, with a strong pool of candidates who brought experience across a variety of areas. The event was well organized and effectively accommodated all participating companies,” Eddie Stamps, CEO of Cater-2-U Home Health Care Services, said.

    A coordinated effort across Workforce Solutions teams, including Business Services and Career Services, helped ensure candidates were informed, prepared, and ready to engage with employers, creating an environment conducive to immediate hiring decisions.

    Cater-2-U Health Services achieved significant results during the event. Five candidates were hired on the spot, the employer connected with a strong pipeline of additional qualified candidates, and immediate hiring needs were addressed, reducing time-to-fill for critical roles. These outcomes highlight the effectiveness of direct engagement between employers and job seekers, all allowing Cater2U to quickly identify and secure talent.

    “From a hiring perspective, we were able to connect with several qualified candidates and successfully hired five individuals from the event,” Stamps said.

    Cater-2-U’s success at the Healthcare Job Fair demonstrates how strategic hiring events can deliver immediate results. By participating in a coordinated workforce initiative, the employer was able to accelerate hiring, reduce recruitment timelines, and build a strong talent pipeline.

    This success reinforces the value of Workforce Solutions Capital Area’s services for local employers in supporting healthcare providers and connecting job seekers to meaningful employment opportunities turning connections into careers in real time.

    Our tailored solutions at various levels of support can assist your business with awareness-raising, training, placement, and upskilling. Learn more and contact us to begin.

  • Investing in People with Austin Area Urban League

    Investing in People with Austin Area Urban League

    As an employer deeply committed to advancing economic opportunity, the Austin Area Urban League (AAUL) has successfully partnered with Workforce Solutions Capital Area (WFS) to grow its team, invest in emerging talent, and support meaningful career pathways. By leveraging Reverse Referrals, Subsidized Employment, and On-the-Job Training, AAUL has strengthened its workforce while modeling best practices in inclusive hiring and skill development.

    For mission-driven employers like AAUL, it’s essential to bring in staff who align with both the organization’s values and its community impact goals. Traditional recruitment methods can sometimes leave key roles unfilled if the right candidates aren’t actively applying.

    AAUL embraced the Reverse Referral model—referring strong candidates directly to WFS to be screened for eligibility and supported through subsidized employment services—to close this gap. This approach ensures they can move forward with hiring individuals they’ve already identified as valuable additions to their team.

    Through Reverse Referrals, AAUL referred six candidates, resulting in five hires through the Subsidized Employment program. These placements provided immediate support to the organization while reducing wage costs during the initial training period. Two of those employees transitioned into On-the-Job Training—a clear indication of AAUL’s commitment to long-term workforce development.

    These transitions resulted in wage increases ranging from $3.00 to $5.00 per hour. These outcomes reflect a strong return on investment for both the employer and the individuals served.

    What they’re saying: “This service has been instrumental for the Austin Area Urban League, especially considering our challenges with immediate funding for new hires,” Eric Valentine, Senior Director of Workforce Development at AAUL, said.

    “Since our partnership began, we have had the opportunity to hire quality employees permanently, and we’ve noticed that they approach their roles with a strong sense of responsibility during the probationary period. I sincerely hope the Subsidized Employment Program continues, as it significantly impacts our community in Travis County. Thank you once again for your support!”

    This group of employees represents more than just numbers—they reflect the impact of a hiring model that puts equity, strategy, and speed at the center of workforce development. By leveraging Reverse Referrals, AAUL was able to hire individuals they had already identified as mission-aligned, while Workforce Solutions provided the financial support to onboard and upskill them.

    Our partnership with AAUL reflects a smart hiring strategy and a meaningful investment in people. In 2025, Workforce Solutions Capital Area paid out $67,000 in subsidized wages—dollars that go directly toward building local workforce capacity and supporting employer growth. AAUL’s experience stands as a model of how these funds can be maximized to benefit both organizations and the communities they serve.

    Austin Area Urban League showcases how workforce solutions can be tailored to meet the real needs of employers—especially those working on the frontlines of economic empowerment. By combining Reverse Referrals with Earn & Learn strategies like Subsidized Employment and On-the-Job Training, AAUL is not only hiring for today, but also developing a workforce for tomorrow.

    Our tailored solutions at various levels of support can assist your business with awareness-raising, training, placement, and upskilling. Learn more and contact us to begin.

  • “It Was a Game Changer” | Beth on Partnering to Solve the Nursing Shortage

    “It Was a Game Changer” | Beth on Partnering to Solve the Nursing Shortage

    Beth Vaughn of St. David’s HealthCare shares how partnering with Workforce Solutions Capital Area is helping address one of healthcare’s most pressing national challenges: a shortage of qualified workers across critical roles.

    Through collaborative efforts like the Central Texas Healthcare Partnership, Beth and other employers are strengthening clinical rotation access, improving student engagement, and increasing the number of local nursing graduates — from around 600 in 2019 to nearly 1,300 in 2024.

    “Coming together has made the difference in creating a stable pipeline here in Austin.”

    This is what happens when community, education, and industry align for long-term impact — and lead by example.

  • How Homewatch Caregivers of Austin Empowers Growth Through Earn & Learn

    How Homewatch Caregivers of Austin Empowers Growth Through Earn & Learn

    When Homewatch Caregivers of Austin launched in December 2023, their mission was clear: deliver compassionate, personalized in-home care to individuals and families across the Austin area. But like many new businesses, they faced a critical challenge—how to build a strong, reliable team with limited resources.

    Through the Earn & Learn service offered by Workforce Solutions Capital Area (WFS), Homewatch found more than just staffing support—they found a strategic partner committed to workforce development and long-term business success.

    Why it matters: As a newly established in-home care agency, Homewatch needed a dependable workforce to meet growing client needs. However, with tight startup budgets, recruiting and training qualified employees posed a significant hurdle.

    That’s where the Earn & Learn service made the difference. By providing funding support for on-the-job training, Earn & Learn is assisting Homewatch to build its team without compromising service quality or financial stability.

    Through our Earn & Learn service, Homewatch accessed a diverse talent pool and filled essential care positions using WFS Capital Area’s Reverse Referral model, which allows employers to directly refers a current employee or a candidate for employment to Workforce Solutions.

    This streamlined approach allowed Homewatch to refer promising candidates for subsidized training and employment, reducing hiring risks and accelerating onboarding. The partnership also opened doors to attend local hiring events and tap into a network of job-ready individuals seeking purpose-driven careers in healthcare.

    Angelica Hernandez

    Since joining the Earn & Learn initiative in November 2024, Homewatch Caregivers of Austin has made significant strides in workforce development:

    • They successfully placed candidates through community hiring events, including Workforce Solutions’ healthcare-focused job fairs.
    • Homewatch advanced their employee Angelica Hernandez to a Care Coordinator role earning $21 per hour through On-the-job training.
    • Another employee is being upskilled through the Reverse Referral process and will be transitioning into a new role as an Office Administrative Assistant, showcasing Homewatch’s dedication to internal growth and employee advancement.
    • Homewatch recruited Carilu Ledezma (at top) as a caregiver at a healthcare industry job fair hosted by WFS Capital Area in July. Carilu is earning $17.25 an hour in her new role.

    What they’re saying: “As small business owners, the board’s hiring events and employer services have been a turning point for us,” Maresha and Imo Eshiet, owners of Homewatch Caregivers of Austin, said. “Running a new agency means every hour matters, and this support gave us the time to focus on building the right team from within. We have been able to empower our employees with opportunities, resources, and confidence to grow alongside us.

    “That investment has not only strengthened our business, it has allowed us to stay true to our purpose of providing compassionate care while creating a workplace where people feel valued and supported. We are deeply grateful for this partnership and the difference it has made for our business and our team.”

    The success of Homewatch Caregivers of Austin’s participation in Earn & Learn illustrates the true power of collaboration. With support from WFS, they have filled vital positions and invested in their employees’ futures—building a stronger, more resilient workforce.

    Our tailored solutions at various levels of support can assist your business with awareness-raising, training, placement, and upskilling. Learn more and contact us to begin.

  • Solving Healthcare Shortages: Certified Medical Assistant Apprenticeships

    Solving Healthcare Shortages: Certified Medical Assistant Apprenticeships

    The Central Texas Healthcare Partnership is solving local healthcare shortages by utilizing earn and learn opportunities such as apprenticeships. One occupational shortage that our industry leaders identified was Certified Medial Assistant (CMA).

    Just a few years ago, the shortage of CMAs was substantial in the Austin metro area. Employers reported having over 50 job openings at any given time. This shortage was compounded by the fact that local training providers were not graduating enough students to fill the occupation shortage. This led to employers competing over candidates and shortages for all regional healthcare providers.

    In 2019, the Central Texas Healthcare Partnership partnered with Austin Community College and Innovative Workforce Projects to create national accredited Certified Medical Assistant registered the apprenticeships with the Department of Labor, and started offering apprenticeships to local residents.

    • Hire individuals with no prior healthcare experience and provide paid on-the-job training as Certified Medical Assistants.
    • Upskill current employees who were ready to advance their careers and add additional certification and responsibilities to retain current staff.
    • Add additional CMAs to our community to decrease shortages and reduce job openings.

    Based on employer input and request for a Medical Assistant talent pipeline, we began leveraging our partnerships with Austin Community College and Innovative Workforce Projects that were vital to the success of the apprenticeships.

    Once we built the apprenticeship framework with our partners, we introduced local employers to the benefits of the apprenticeship model for this non-traditional industry. Four employers signed on to implement the CMA Apprenticeship program: Ascension Seton, Austin Region Clinic, Baylor Scott & White Health, and CommUnityCare.

    Workforce Solutions Capital Area also secured and leveraged multiple grants awarded to us by the Texas Workforce Commission that were imperative to fund and grow these apprenticeship programs.

    The healthcare industry has enrolled and hired 334 healthcare apprentices as Medical Assistants from September 2019 through December 2024. Enrollment for the CMA apprenticeship has grown significantly, with the largest increase occurring in 2022, when participation surged by 311% compared to the previous year.

    Our healthcare providers have hired on average five CMA apprentices per month for the past five years thanks to this new recruitment and training strategy.

    “The apprenticeship allows for clinics to support and develop community members into Certified Medical Assistants, thus improving the employment pathway and the pipeline from underserved populations into the Ascension network. The apprenticeship is helping stabilize the CMA workforce and is producing associates functioning at Ascension Gold Standards which are now highly sought by managers across Ascension clinics.”

    Yesenia Renzi, RN Program Coordinator Ascension Seton

    Workforce Solutions Capital Area and our Central Texas Healthcare Partnership continues to support the growth of healthcare apprenticeships to fill the workforce needs in this critical industry.

    Grow your business through talent: Workforce Solutions is uniquely positioned to help employers of all industries directly connect with local job seekers and talent. We’re collaborative and can tailor services based on your company’s needs. Get started.

  • Connecting Local Talent with Opportunity: Mobility & Infrastructure Hiring Event Build Your Future

    Connecting Local Talent with Opportunity: Mobility & Infrastructure Hiring Event Build Your Future

    Workforce Solutions Capital Area (WFS) recently hosted a successful hiring event for the growing Mobility and Infrastructure sector, bringing together 17 employers and 432 enthusiastic attendees. The event connected local talent with exciting career opportunities, helping job seekers meet recruiters, explore career paths, and apply for roles.

    Why it matters: Many employers found qualified candidates for both entry-level and specialized positions, with some offering interviews on the spot. More than just filling positions, the event fostered meaningful connections, provided valuable career advice, and highlighted the need for skilled workers in our community.

    The United States Postal Service, along with many other organizations, came together to provide job opportunities for individuals seeking their next career step. Our mission is to connect local talent with local jobs, and this event exemplified that by bringing companies directly to candidates. The goal was to support the community by filling vital positions that contribute to the growth of Austin.

    Many of the companies at the event offered roles that are essential to our community. The United States Postal Service, for example, had several positions available, including Lead Automotive Technician, Maintenance Mechanic, Assistant Rural Carrier, Rural Carrier Associate, and City Carrier Assistant. These roles are in high demand to meet the mail processing needs and ensure timely delivery. To effectively serve the community, it’s crucial to have skilled talent to carry out these important tasks.

    Partnering with WFS gave local companies access to a diverse pool of talented individuals eager to start their next career. The event created a welcoming atmosphere where recruiters could engage with candidates in a more personal and meaningful way than through a Zoom call. It provided companies with the opportunity to showcase their organizations and connect with potential hires, setting them up for success in filling high-demand roles.

    The event opened doors for many individuals in our community. For example:

    • The Travis County Sheriff’s Office found three promising candidates for their Correctional Officer positions, who are now moving forward with required assessments.
    • PeopleReady is currently onboarding several candidates, and the United States Postal Service is still reviewing potential hires, with updates expected soon.

    Many attendees learned about the event through the news and were excited to connect not only with USPS, but also with other great local employers. Despite facing challenges in securing their next opportunity, many left the event feeling inspired and hopeful for the future after meaningful conversations with recruiters.

    Our tailored solutions at various levels of support can assist your business with awareness-raising, training, placement, and upskilling. Learn more and contact us to begin.

  • Central Texas Healthcare Partnership: Spotlight on Satellite Healthcare

    Central Texas Healthcare Partnership: Spotlight on Satellite Healthcare

    Workforce Solutions Capital Area (WFS) partners with many local healthcare employers to train and hire the workforce for this key local industry. One of our partners is Satellite Healthcare. Here is how Satellite leverages local talent to grow their workforce.

    Satellite Healthcare successfully hired three Dialysis Patient Care Technicians (PCTs) after attending a healthcare industry hiring event hosted by WFS. By leveraging our Talent Pipeline, Satellite Healthcare gained access to a local pool of qualified candidates, filling critical positions while supporting job seekers in the community.

    Satellite Healthcare participated in WFS’s healthcare hiring event to address its growing need for qualified Dialysis PCTs. By leveraging local talent, Satellite Healthcare tapped into a pool of talent, streamlining the hiring process, and filling essential roles in patient care.

    Satellite Healthcare required skilled Dialysis PCTs to meet the growing demands of its healthcare services. Finding qualified staff for such specialized roles can be challenging, particularly when looking for local talent. The healthcare industry hiring event offers an ideal solution, connecting Satellite Healthcare with skilled candidates ready to contribute to patient care.

    Through the partnership with WFS, Satellite Healthcare has accessed a pipeline of qualified candidates via the healthcare industry hiring event through this channel. Workforce Solutions provided a streamlined recruitment process, helping the company efficiently fill the needed positions and to continue delivering quality healthcare services.

    Satellite hired three new Dialysis PCTs from the event, directly meeting the company’s immediate staffing needs. This collaboration highlights our ability to support the healthcare sector in building a strong workforce.

    Satellite Healthcare is a member of the Central Texas Healthcare Partnership, a workforce development leader in the Central Texas healthcare industry. The partnership was founded in early 2018 under the leadership of three Central Texas healthcare industry leaders: Baylor Scott & White Health, Ascension Seton, and St. David’s HealthCare.

  • ABC Copy Co Builds its Manufacturing Workforce with the Subsidized Employment Program

    ABC Copy Co Builds its Manufacturing Workforce with the Subsidized Employment Program

    Workforce Solutions Capital Area, through its dedicated Business Consultant in the Manufacturing Industry, has forged a strong partnership with ABC Copy Co, a well-established Travis County manufacturer. This collaboration has led to ABC Copy Co joining the Subsidized Employment (SE) program, which aims to connect employers with skilled job seekers while providing financial support to participating businesses. The initiative focuses on filling critical positions at ABC Copy Co, particularly in the customer service department.

    The Need

    ABC Copy Co, like many small local businesses, faced challenges in finding qualified candidates to fill three entry-level positions in their customer service department. As a company with a strong commitment to serving the Austin community, ABC Copy Co sought to hire individuals who shared their values of hard work, creativity, and dedication to customer satisfaction.

    However, the competitive job market and limited resources made it difficult for them to attract and retain the right talent. Recognizing the need for assistance, ABC Copy Co reached out to WFS Capital Area for support in finding suitable candidates.

    The Solution

    Our Business Consultant, specializing in the Manufacturing Industry, worked closely with ABC Copy Co to understand their specific hiring needs and requirements. Through a comprehensive screening and matching process, the consultant identified James R. as an ideal candidate for the General Production Helper position. James, a Travis County resident and job seeker, possessed the necessary skills, experience, and work ethic to excel in this role.

    To support both ABC Copy Co and James, Workforce Solutions Capital Area enrolled the company in the Subsidized Employment (SE) program. This program offers a 12-week internship, during which the employer receives financial subsidies to offset the costs of hiring and training new employees. James officially started his full-time (40 hours per week) SE Internship as a General Production Helper at ABC Copy Co on June 10, 2024, with an anticipated end date of August 30, 2024.

    Outcomes + Benefits

    The partnership between Workforce Solutions Capital Area and ABC Copy Co has yielded significant benefits. ABC Copy Co gained a valuable team member in James, who quickly adapted to his role and contributed to the company’s productivity and customer satisfaction.

    The financial support provided through the SE program alleviated some of the financial burdens associated with hiring and training new employees, allowing ABC Copy Co to focus on growing their business and serving their customers. This successful collaboration demonstrates the positive impact that Workforce Solutions Capital Area can have on the local community.

    By connecting employers with skilled job seekers and providing financial support through programs like Subsidized Employment, Workforce Solutions Capital Area contributes to the economic growth and stability of Travis County. Small local businesses, such as ABC Copy Co, benefit from access to a pool of qualified candidates and financial assistance, while residents, like James, gain opportunities for employment and professional development.

    As the partnership between Workforce Solutions Capital Area and ABC Copy Co continues to thrive, it serves as a shining example of how targeted initiatives, collaborative efforts, and innovative programs can bridge the gap between employers and job seekers, fostering a stronger and more resilient workforce in Travis County.

    Partnerships and Enabling Public Policies

    The success story of ABC Copy Co and James R. highlights the importance of strategic partnerships and enabling public policies in creating a thriving workforce ecosystem in Travis County. Workforce Solutions Capital Area’s collaboration with local businesses, such as ABC Copy Co, demonstrates the power of public-private partnerships in addressing the unique challenges faced by employers and job seekers.

    Workforce Solutions Capital Area’s Business Consultant played a crucial role in facilitating this partnership by understanding ABC Copy Co’s specific needs and matching them with a qualified candidate. This personalized approach showcases the importance of having dedicated professionals who can bridge the gap between employers and job seekers, ensuring a mutually beneficial relationship.

    Furthermore, the Subsidized Employment (SE) program, which provided financial support to ABC Copy Co for hiring James R., is a testament to the effectiveness of enabling public policies. This program recognizes the financial challenges that small local businesses often face when hiring and training new employees. By offering subsidies, the SE program encourages employers to take on new hires, creating opportunities for job seekers who might otherwise struggle to find employment. The success of the SE program in this case underscores the need for continued investment in similar initiatives.

    Our partnership with ABC Copy Co highlights the importance of fostering collaboration between workforce boards and private businesses. By working together, these entities can identify and address the specific challenges faced by different industries and communities. This collaboration can lead to the development of targeted solutions, such as customized training programs, job fairs, and mentorship opportunities, which can help bridge the skills gap and prepare job seekers for the demands of the modern workforce.

    Our tailored solutions at various levels of support can assist your business with awareness-raising, training, placement, and upskilling. Learn more and contact us to begin.

  • How WFS Capital Area Assists MoboTrex in Hiring Their Manufacturing Workforce

    How WFS Capital Area Assists MoboTrex in Hiring Their Manufacturing Workforce

     MoboTrex is a partner company that found success at two of our recent industry-focused job fairs. These events are an important service that Workforce Solutions Capital Area (WFS) provides on a frequent basis. Last year, our Business Solutions team managed 71 job fairs, attended by 4,421 job seekers. These job seekers are provided with the opportunity to find potential jobs with local employers hiring for immediate openings. In addition to the benefits to job seekers, these fairs can also serve as a place where employers can network with one another to build new relationships.

    The Need

    When MoboTrex tabled at a manufacturing-focused job fair in winter 2023, their organization had a process technician opening that had been vacant for more than two months, since finding a qualified candidate for this role can be difficult in a competitive labor market. Process technicians require specific skills to help with implementing corrective actions on production lines, and they are also tasked with improving overall manufacturing processes.

    For all Targeted Industry job fairs, WFS’s Business Solutions team conducts targeted outreach. In addition to inviting the general public, the BSU identifies (through Workintexas.com, the Unemployment Insurance Claimant List, and LinkedIn) and invites individuals with experience in the selected industry, knowing they possess the skills necessary for attending employers.

    Targeted Industry events are highly desirable to these customers, since they will find multiple employers in that customer’s field of interest, unlike a general job fair, which could have 30 employers, only one of which represents the targeted industry. During a quarterly manufacturing focused job fair at WFS, MoboTrex identified a candidate who had extensive experience in similar manufacturing settings. After speaking to the candidate, MoboTrex quickly acted on scheduling an interview and hired them soon after.

    According to MoboTrex, the individual first started as a temporary employee and soon after transitioned into a permanent position after displaying excellent performance. The company advised that training the individual was simple because of the foundational knowledge they brought with them. Additionally, MoboTrex mentioned that the individual’s Spanish speaking ability helped numerous coworkers who were not fluent in English.

    “We always look forward to attending the job fairs organized by Workforce Solutions Capital Area,” said Josie Mancilla, Senior Human Resources Generalist.

    During a more recent manufacturing job fair in February, MoboTrex once again found success in hiring a job seeker for an assembly position. MoboTrex noted that meeting with potential candidates in-person has been beneficial to having customers gain employment faster. Putting a face to the resume and building an initial rapport moves a candidate higher up on the candidate list.

    Another exciting benefit of these industry events is the networking opportunities available to employers. At the same event at which they found their process technician, MoboTrex initiated conversations with other vendors and says that it is a great place to meet new companies.

    “We get a chance to meet qualified candidates, understand what skills are out there and gives us a chance to mingle with other companies as well. We enjoy sharing with the participants information about our organization as well as trying to encourage them to continue seeking that job that is out there for them. To never give up. Also, it is a great opportunity to step out of the office for a few hours to see as well as feel a different perspective of what is going on in the job market,” Josie said.

    Since our partnership in early 2021, MoboTrex has continuously participated in multiple job fairs and has utilized multiple recruiting services we offer such as posting 25 jobs on WorkinTexas.com that ended up receiving a total of 72 staff-created referrals. MoboTrex is also in the process of potentially creating a subsidized employment opportunity for WFS customers.

    MoboTrex is building a skilled workforce with assistance from WFS. We can help grow your business through talent. Our tailored solutions can assist your organization with awareness-raising, training, placement, and upskilling. Learn more about how we can assist your business.